It is a well-known fact that for long the lip balm category didn’t see any movement and it almost seemed like it’s a forgotten territory by the corporate world. However, all that changed with the introduction of EOS Lip Balm a few years ago, and as soon as it was launched, the major leaders in the lip balm category such as Chapsticks saw a huge downfall in their sales. As the oral care sector is expected to touch the $2 Billion mark in the years to come by 2020, EOS Lip Balm is committed to stay up there and make all the right moves to become the dominant player in the category.
The company saw a boost in its sale after famous personalities on Facebook such as Miley Cyrus, Kim Kardashian, and Christina Aguilera were spotted using the EOS Lip Balm. Moreover, the EOS Lip Balm offers innovative flavors such as grapefruit and honeydew that became an overnight sensation among the consumers, and the shelves of stores like Target, Walgreens, Walmart and Amazon were cleaned off the EOS Lip Balm as soon as they were stocked. Currently, it is the second most sold lip balm in the country after Burt’s Bees, and with new developments underway, things might change soon.
Sanjiv Mehra, who is one of the co-founders and presently serves as the managing director, said in an interview that EOS deliberately attempted to share less information about the company and its strategy in the media in the initial phases. He further added that the firm and the entire team at EOS were focused on building a product that is not like what is already available on the market but offers consumers something different. EOS Lip Balm is delicately designed to stimulate all the five senses, starting from its color to its taste and from the way it clicks when it closes to its shape.
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