Millions of dollars are made in music streaming. Although Tidal is the underdog Desiree Perez is working hard to change this fact. She has plans for this company to be around in the future. Management continues to change as executives step down but Desiree does not miss a beat.
When management stumbled and leaders disappeared Desiree simply found another plan. As she progresses membership is starting to climb and there is a new curiosity with music fans. That is precisely what she wanted. In order to bring in new customers she has to generate interest.
Jay-Z has tried a lot of different angles. He finally got Desiree to finalize contracts in the multi-millions range. Shawn “Jay-Z” Carter may be a bit of a novice in this trade but he does understand how to find the right people. Desiree is the one who helped his transition from rap to music streaming. This is not an easy task to accomplish but she did it with flair and made it look easy.
As a business owner Desiree understands which deals will profit Tidal the most. Tidal was again featured in the news after a couple albums were exclusively garnered. These came from some of the famous co-owners like Beyoncé, Rihanna, Kanye West and T.I.
The application is starting to become popular. Part of this was because of the release of The Life Of Pablo. More than one million individuals have signed up since then. Desiree is married to Juan Perez so she understands the entertainment industry quite well. Her skills at negotiating and accounting are both strong.
As a probable member of the Hova Circle Desiree has influence. The circle includes Jana Fleischman, TyTy Smith, Chaka Pilgrim, Jay Brown as well as her husband. This is the group behind Roc Nation and Tidal.
The debt owed by Tidal makes it difficult to compete against competitors like Spotify and Apple Music. They are focusing on upcoming music instead of their current catalogue. Their promotions in numerous different categories may just be what propels this company into the future.
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